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Projects

Project Name 01 Content Writing

Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.

Project Name 02 Social Media Marketing 

Looking to fine-tune your social media marketing strategy for 2022?

Good! Now’s the perfect time to make it happen.

In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch.

Whether you’re totally new to social or want to double-check your priorities in 2022, this guide has you covered.

    1. Set goals that make sense for your business

    2. Take time to research your target audience

    3. Establish your most important metrics and KPIs

    4. Create (and curate) engaging social content

    5. Make your social presence as timely as possible

    6. Assess what’s working, what isn’t and how to keep improving

    7. Bring other departments into the mix

Project Name 03

Who knew 2016’s canniest advertising campaign would consist of just three simple words, pinned to the price of a one-way ticket to LA?

Digital marketing experts estimate that the average American is exposed to around 4,000 to 10,000 advertisements every day. So what was it about Norwegian Airline’s simple campaign that made it spread like wildfire on social media?

Cashing in on a news story that was making headlines?

The playful nature of the copy?

Or was it that they created, designed, and released the campaign within 72 hours of the news breaking?

Brangelina aside, the ad got us thinking. With so many adverts floating past unnoticed, what does it take to create a campaign that really sticks in our minds?

We asked some of our friends. The brains behind the marketing departments at companies like Buffer and Zapier. And it turns out that everyone has that one disruptive campaign etched in their memory.

Whether it’s down to a heartfelt message, a funny script, or plain old clever branding, here are the 15 campaigns that made marketing history.

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